Graphic Design
ShishTechnology Provides Digital Marketing and Graphics Design Services to Promote your Business Graphicaly so that Grow Your Business Quickly.
These visuals can be as simple as a business logo, or as complex as page layouts on a website.Graphic design takes graphical and textual elements and implements them into multiple types of media.It helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product.
Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.It’s also important to remember that although many graphic design projects have commercial purposes like advertisements and logos, it is also used in other contexts and graphic design work is often created purely as a means for artistic expression.
What Are the Elements and Principles of Graphic Design?
The elements and principles of graphic design include line, color, shape, space, texture, typography, scale, dominance and emphasis, and balance. Together, they work to create visually appealing work that conveys a message.
Line: Lines are present in nearly every design, whether they are straight, curved, thin, thick, dashed, long, or short. Lines connect any two points. They are useful for dividing space as well as directing the viewer’s attention in a specific direction.
Color: Color is perhaps the most important and obvious element of a design. It can create impact right away, and it is noticed by everyone, even those without a design background. Colors can be used in backgrounds or within other elements like lines, shapes, or typography. Colors create emotions and moods. For example, red can represent passion and green can represent nature.
Shape: Shape, also known as form, is the combination of lines. Shapes can be circles, squares, rectangles, triangles, or other abstract forms. Most designs include at least one shape. Similar to color, shapes have different associations. A circle may be used to represent unity, whereas a square could represent structure. The color, style, background, and texture of a shape can all influence the viewer’s perception.
Space: White or negative space is crucial in design because it enhances readability for the human eye. Good designs will utilize space to give other elements room to breathe.
Texture: Textures are becoming more commonly used, replacing single-color backgrounds. Textures can include paper, stone, concrete, brick, and fabric. They may be subtle or obvious and be used sparingly or liberally. Textures can be helpful to create a three-dimensional appearance.
Typography: When working with text, Graphic Designers need to consider the relationship between how text looks and what it says. Typography is the art of arranging text in legible and engaging ways. Different moods or emotions can be expressed through different type choices. Good typography should create a strong visual hierarchy, provide balance and set the right tone.
What Are the Different Types of Graphic Design?
Visual Identity Graphic Design
Visual identity graphic design focuses on the visual elements of a brand. It aims to communicate a brand’s identity through images, shapes, and colors. Graphic Designers within this area create elements like logos, typography, color palettes, and image libraries that represent a brand. They also develop visual brand guidelines to ensure brand consistency across all uses.
Marketing and Advertising Graphic Design
This type of design is used to sell products or services. This may involve print advertisements, such as posters, billboards, flyers, catalogs and packaging, or digital advertisements, such as television ads, video ads, or social media posts.Graphic Designers working in this area create assets for marketing strategies and campaigns. They develop ideas, research consumer habits, and create designs that speak to the target audience. This type of design involves a strong knowledge of how to sell a product and how to entice consumers.
Web Design
Web design involves planning and building the appearance, layout, structure, and design of websites. It focuses on the front-facing aspects of a website, including the user experience. Web Designers combine a variety of visual elements, such as text, photos, graphics, and video, to create appealing and user-friendly sites and pages. Web design is closely connected to UX and UI design.
Publication Graphic Design
This design focuses on creating layouts and selecting typography and artwork, including photography, graphics, and illustrations. Graphic Designers in this area work with books, newspapers, magazines, and catalogs. They need to understand color management, printing, and digital publishing.
Packaging Graphic Design
Packaging not only protects products, but it is also an important marketing tool. Graphic Designers in this area develop concepts, mockups, and print-ready files. Packaging graphic design requires an understanding of print processes, as well as industrial design and manufacturing. Packaging Graphic Designers need to track trends and competitors so they can create packaging that stands out to consumers.
Motion Graphic Design
Motion graphic design is a new speciality area in graphic design, though it is quickly growing and demand is increasing for Motion Graphic Designers. At a basic level, this type of design involves any graphic in motion. This can include animations, banners, title sequences, trailers, or video games.
What is the Purpose of Graphic Design?
The main purpose of Graphic design is to communicate. Primarily graphic design is visual communication; it uses typography, images and colours to represent certain ideas or messages.
It blends photography, illustration, motion graphics together to create appealing designs which can capture the attention of the viewers, convert them into sales and opens new avenues of business.
The purpose of graphic design is diverse, below mentioned are few of the key purposes of graphic design:
Graphic design’s basic purpose is to lay a strong foundation for the branding strategy. It is about focusing on creating logos which the target audience can associate with the company’s brand image.
The logo is designed and created by combining the rules of artistic harmony, studying the impact of colour and shape on human psychology, the present situation in the market, the mission and vision of the business and the branding strategy.Designing a logo, which the consumer can easily identify and associate with a brand’s objectives helps in planning and executing the branding strategy.
The strategy includes printing marketing material like posters, business cards, banners etc. and designing of websites, mobile apps, social media pages etc.
We all know humans are not only practical in nature but are emotional; most people are visually driven by beauty.Though we all know that content and the functions are more important as compared to the aesthetics, people still get attracted to beauty and believe that what looks good is good.
Therefore the purpose of graphic design is to beautify the advertising or promotional material and make it look attractive and stylish.It is very important to attract the consumers’ attention and make them think positively about the products and the brand. Having a positive image can be highly beneficial in these times of intense competition.
Graphic design is widely used both in print materials and in all the types of interfaces. People do not have the patience to read through large blocks of content whether on a leaflet or on the company website.
Graphic designing can convert large blocks of content into interesting images or graphics. Well, designed graphics or pictures can easily pass on the information or message in a subtle way; it improves the user experience as the viewer does not have to spend time reading a lot of information.
The colourful graphics are pleasing to the eyes and make reading the content more interesting.
Customized graphic elements help enhance the navigation and boosting usability. Graphics help in easy navigation through the website or app, whereby having a huge impact on conversions and retaining the viewers.Additionally, the users also derive aesthetic pleasure from viewing stylish visual elements and harmonic composition.
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Cutout Image Media is a well-known graphics design and image editing service provider in Bangladesh. We have 11 years of working experience in the image editing industry. We are specialized in Photography post-production services for E-commerce and Product Photography.
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