Vedio Editing: Promote Your Business From Vedios
Video Editing is the process of editing segments of motion video production footage, special effects and sound recordings in the post-production process. Shish Technology provides you the best Video Editing facilities in promote your business in a better way or effect. We are always their to promote your business digitally.
In this blog we are reasonably liberal with our terminology and we use the word editing to mean any of the following:
- Rearranging, adding and/or removing sections of video clips and/or audio clips.
- Applying colour correction, filters and other enhancements.
- Creating transitions between clips.
SHISH tECHNOLOGY PROVIDES VIDEO EDITING SERVICES
Most final versions of video recordings have undergone some type of editing. Raw footage, much like raw photography, usually needs some type of refinement, whether it’s simple color correction and cropping, or more advanced editing across multiple camera angles and takes. Common video editing functions include:
- Color correction
- Exposure adjustment
- Blurring
- Frame cropping
- Trimming
- Re-sequencing
- Cross dissolving
- Cut-always
- Fade in/fade out
- Linear video editing uses video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.
- Non-linear editing systems (NLE) allow video to be edited on computers with specialized software. This process is not destructive to the raw video footage and is done by using programs .
- Offline editing is the process by which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing is complete, the original media is then re-assembled in the online editing stage.
- Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed. It is done in the final stage of a video production.
- Cloud-based editing is the process of utilizing the internet to work with content remotely, collaboratively or of a time-critical nature such as editing of live sports events in real-time using video proxies (lower resolution copies) of original material.
- Vision mixing is used when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.
The Goals of Editing
There are many reasons to edit a video and your editing approach will depend on the desired outcome. Before you begin you must clearly define your editing goals, which could include any of the following:
Remove unwanted footage
This is the simplest and most common task in editing. Many videos can be dramatically improved by simply getting rid of the flawed or unwanted bits.
Choose the best footage
It is common to shoot far more footage than you actually need and choose only the best material for the final edit. Often you will shoot several versions (takes) of a shot and choose the best one when editing.
Create a flow
Most videos serve a purpose such as telling a story or providing information. Editing is a crucial step in making sure the video flows in a way which achieves this goal.
Add effects, graphics, music, etc
This is often the "wow" part of editing. You can improve most videos (and have a lot of fun) by adding extra elements.
Alter the style, pace or mood of the video
A good editor will be able to create subtle mood prompts in a video. Techniques such as mood music and visual effects can influence how the audience will react.
Give the video a particular "angle"
Video can be tailored to support a particular view point, impart a message or serve an agenda.
Things to Think Before Starting:
Editing video can be as simple or as complicated as you want to make it. But however complex you want the final product to be, you will find the process far more enjoyable if you take a few moments to prepare from the very beginning, preferably before you even start to record any footage.
What kind of videos are you editing?
Different types of videos have different requirements. Maybe you’re just trying to put together a highlight reel from your family vacation and only need to cut down long recorded segments into your favorite moments and splice them together. Or perhaps you want to create a YouTube blog combining talking head footage with explanatory B-roll clips. Or maybe you’re putting together a full length documentary with hours of footage to sort through, computer generated graphics that you need to create and special effects to add.
What you want your final product to be will inform what and how you shoot, the video editing software you choose and how you approach the entire process.
What capabilities do you want the software to have?
Every piece of video editing software has some sort of learning curve, and there’s a direct correlation between the number of features the software has and how much you will have to do to learn the software.
Think about whether you only want the basics with a drag-and-drop editing model and a fairly shallow learning curve or if you want to invest time in learning a more complicated (but more feature rich) software.
Can my computer handle video editing?
All of your video editing is going to be done on a computer, so you do need to consider whether or not your computer is capable of handling the editing you want to do. As you might expect, the more complex features you want to add to your video (e.g., computer generated special effects), the more powerful computer hardware you will need.
One thing to note: there has long been debate over what operating system is best for video editing. The current reality is that, with the exception of a relatively small number of programs only available on one OS (like Apple Final Cut Pro X) or the other, there’s no significant difference between choosing a Windows or a Mac for video editing.
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Recommended Computer Specs for Video Editing
The best way to find out what computer specs you need is to look at what the software you’re going to use recommends. Less powerful software requires less powerful hardware. As a general rule of thumb, though, the following should give you a decent starting point:
- Processor – A relatively recent Intel Core i5 or Core i7 should work well. For budget builds, newer AMD Ryzen 5 gives good performance at a low price.
- RAM – While some software recommends at least 4GB of RAM, you probably want to make sure you have at least 8GB, though more is better. If you’re doing particularly complex or very high resolution video editing (4K+), you’ll be happier with 16GB or more.
- Graphics Card – Whether or not you need a graphics card depends on your software and what you’re trying to do. For some software, you don’t really need a graphics card. If you’re going to be doing more rendering, or if you’re using DaVinci Resolve (which is specifically made to utilize a GPU) you’ll want at least an RX 570 or GTX 1650.
- Storage – Video, especially 4K video, requires a lot of storage. HDDs (hard disc drives) will work, but SSDs (solid state drives) will be faster and more pleasant to use. Get the most amount of storage space you can afford if you’re going to be doing a lot of video.
- Other computer considerations – Aside from these, there are a few other things to consider. Because of the file sizes for video, you’ll want to have fast ways to get video on and off your computer. USB 3.1, USB-C, and Thunderbolt will give you relatively fast ports for transferring to and from digital storage devices. A fast internet connection will help if you upload videos online. None of these are absolutely necessary, but expect to spend a lot of time waiting for things to transfer if you have to work with a slower option.
Choosing a Video Editing Software
There are a few video editors that are popular options:
- Adobe Premiere Pro CC
- Adobe After Effects CC
- Black magic DaVinci Resolve
- Corel Video Studio Ultimate
- Cyber Link Power Director
Benefits of Video Marketing
1. Video Increase Brand Awareness
2. Google Likes Video
3. Video Brings Social Shares
4. Video Has High Conversion Rate
5. Customers Love Watching Video
6. Video Builds Trust
7. Video Had Stronger Emotional Connections
8. Video Bring Online Presence
9. Video Marketing Is Almost Free
10. Video Is Entertaining
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